Dyson

Purify Your Air

Emile Rafael

Agile Films

Dyson’s first global campaign produced in Prague

Our first collaboration with Emile Rafael and Agile Films - and the very first global campaign ever for Dyson.

We were tasked with translating Dyson’s signature aesthetic and design language into this film, which meant crafting a world where every detail had to be spot on. The production involved a number of location adjustments and stylised elements, all handled with care to resonate with an international audience.

A huge thanks to the team at Agile and Emile for their trust. This project marked the beginning of a fruitful long-term collaboration - and we’re excited for what’s still to come.

Director
Emile Rafael
DOP
Michal Babinec
Production Company
Agile Films
Executive Producer
Emma Engelmann
Service Production Company
Closer
Executive Producer
Matouš Marcinko
Talents
Luisa Marie Fresno,
Michael Westfiel,
Amélie Tomečková
Art Director
Lucie Šátková
Propmaster
Leoš Fridrich
Wardrobe Stylist
Tereza Kopecká
Makeup Artist
Sara Skrionya
1st AD
Janek Palovský
Production Manager
Tereza Nejedlová
Animal Handler
Kateřina Barešová (Faunafilm)
SFX
Jiří Bouda

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We build long-term collaborations, support talent and strong ideas, and tell stories that feel relevant beyond one place or format. We try to stay open - to every idea, every detail, every creative opportunity.
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