Our latest commercial for iStyle brings to life a concept developed once again with our trusted partners at Jumping Jacks. Directed by Emile Rafael, bringing it home.

The story opens with Rubia Veth in her rehearsal studio, searching for inspiration. As a bright light floods the space, she discovers the arrival of the new iPhone 17 Pro - and her energy shifts. In a burst of excitement, Rubia moves through a series of gestures that echo the phone’s key features. One flying leap later, she lands in an iStyle store - greeted by an unassuming employee, who surprises her with a killer body wave, ready to seal the deal.

This marks the third chapter in an evolving creative collaboration - and one we were grateful to be part of.

Big thanks to everyone who made it happen.